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Since 2012, we have been designing lingerie, swimwear, homewear and beachwear collections.
For what we wear as close to our bodies as possible, we imagine lines that are as beautiful as they are true to who we are, without padding. To satisfy this search for liberation and soothing of the body, our team of women takes very specific care in the creation: from the design to the finalization of our pieces.
More than a year before the release of a collection, Clara, the founder of Ysé, imagines hand in hand with Anaïs, our stylist (but also Justine who joined us this year!) the different models of a collection.
The first ideas come to life through sketches and drafts, then the pieces start to take shape with the choice of materials and colours.
Our prints are hand drawn and painted or inspired by vintage prints which are then recoloured.
Then comes the selection of materials: delicate lace or precious embroidery for lingerie, French jacquard weaving for the bath. For fibres, we try to choose recycled fibres (recycled polyester) or natural fibres (cotton, linen), ideally organic and/or labelled. The proximity of sourcing has always been a selection criterion: our raw materials come from Europe. Quality guides each of our choices: whether in the selection of our materials, the softness of our touch, the delicacy of our finishes, or the subtlety of a colour.
With these first elements, our pattern maker can create a first pattern and adjust the model. Special care is given to the fitting (i.e. the adjustment of the model): we take care of each prototype, in each cup size, to make it as flattering as comfortable. This is why our A-cup models are not exactly the same as our E-cup models. Our product managers take into account the different feedbacks to adjust the product... until it is absolutely perfect! Each season, there are more of them to better meet our requirements: Laura, Alexandra, Marine, Louison, Mathilde, Hawa... thanks to them!
Now, more than ever, each of our collections is designed to make you feel amazing and infinitely beautiful.