OUR COMMITMENTS
From the very beginning, our all-women team has been driven by one ambition: to shape Ysé by doing what is good, what is beautiful, what is right.
To keep doing better, season after season, not to tick boxes, but because we believe in it deeply. As a business, and on a personal level too.
B corp
In 2024, Ysé was awarded B Corp certification: a demanding standard, recognised internationally. It acknowledged the efforts made by everyone involved, and enabled us to chart a structured, ambitious path forward together.
A women's story
Founded in 2012 by Clara Blocman, the brand was built around an exclusively female team.
Together, we are guided by the same ambition: to create products designed for women, with their bodies at the heart of everything. At Ysé, we champion a free and plural vision of femininity, far from normative portrayals of women and their bodies, in our images and in our words.
Because our commitment does not stop at our doorstep, we have been supporting the association Rêv’elles since 2022.
Creating to last
At Ysé, we believe circularity is essential. For us, that begins with pieces that are made to last longer and longer.
Care
Taking care of your pieces means extending their story, preserving their quality, and helping their fabrics endure. For every piece, we share tailored care advice in our care guides.
Repair
Repairing means choosing to make things last rather than replace them. We offer a 100% free repair service, available online, in partnership with Les Réparables, a team of women based in Vendée.
Second Life
Our Second Life project allows us to collect, repair, and pass on your pre-loved Ysé pieces, so their story can continue. The principle is simple: you drop them off in store, they are then checked, cleaned, and repaired by our partner, before being offered again in our Rennes boutique or at dedicated pop-ups.
Since 2012, we have chosen to use more responsible materials for our collections, with constant attention to their origin, their quality, and their impact.
More responsible materials
At Ysé, since the Spring–Summer 2025 collection, 95% of our collection is considered more responsible. This means that the main material in these products is made up of at least 50% more responsible fibres. For us, that means recycled fibres or French-made fabrics in swimwear and lingerie, organic cotton and materials sourced from responsibly managed forests in our ready-to-wear wardrobe, and wools that guarantee animal welfare in our knitwear. Regularly, we also create collections from deadstock materials that we give a new lease of life: our Acte II.
Committed, with all our partners
We have always chosen proximity and long-lasting relationships with our partners. Because producing better starts with being surrounded better.
Our products are made in Europe or around the Mediterranean basin, depending on local expertise: lingerie and swimwear in Morocco and Tunisia, ready-to-wear and bodysuits in Portugal and Bulgaria, and knitwear made in Romania using Italian yarn.
And that is not all. Our fabrics and accessories also come from the same region (with Turkey as the furthest point).
Because every step matters, to bring our products
to our warehouse and supply our boutiques, we have said NO to air freight. Our products are transported by sea or by road.
We carry our values beyond the boundaries of the company, ensuring respect for the people who make our pieces: 100% of our manufacturing workshops have undergone a social audit.
To go further in transparency, we work hand in hand with Fairly Made on the traceability and impact of our products. This information is available on our product pages, and feeds into our ongoing reflection on our production methods.
Producing just what is right
Doing better also means not doing too much. We produce only what we believe we can sell, thanks to a close analysis of our data.
When a style finds its audience, we prefer to prioritise restocking. We plan ahead by purchasing the quantities of fabric needed to relaunch the pieces that perform well, as sales unfold.
This more considered model allows us to offer the fairest price, all year round, reflecting the quality of our materials and the craftsmanship of the people who create our collections.
Because our forecasts can never be perfect, some pieces find their place more slowly. In those cases, once a season we hold Braderies: a limited selection of pieces exclusively from past seasons, offered at a gentler price.
