THE BRAND
Ysé is a French brand founded in 2012 by Clara Blocman, created to support women through every moment of life.
At the heart of our ambition: to build a sensual, intimate wardrobe where corsetry know-how, swimwear, and ready-to-wear naturally come together around a single silhouette.
Each collection tells a story, blending craftsmanship, exacting cuts, and a careful attention to fabrics.
Designed with your body in mind, and guided by the desire to offer ever more responsible pieces, Ysé is an invitation to feel good, feel beautiful, and be fully yourself.
First imagined for smaller busts, the brand now extends up to a size 46 and an E cup, expanding its wardrobe season after season to celebrate more and more women.
CRAFTSMANSHIP
From the first sketch to final development, from selecting fabrics to finishing touches, every detail matters.
We choose our partners with great care: short supply chains within 3,500 km of Paris, social audits, and proven manufacturing expertise. With each of them, we have built lasting working relationships, and we move forward together season after season.
Together, we go from inspiration to production, through the selection of noble materials (French jacquard and Swiss embroidery, precious laces, organic cotton or Italian wool) to create pieces that weave the link between quality and responsibility.
A WOMEN’S STORY
In 2012, Clara Blocman was 23 and held a strong conviction: to imagine lingerie that matched the woman she was, and the woman she aspired to become. Pieces designed to enhance bodies naturally, without transforming them, far from artifice and the standards imposed by the industry. This founding vision of not cheating, not padding, but revealing the beauty of every body, became Ysé’s DNA and has never left it.
Since its creation, Ysé has been driven by a sincere desire to celebrate women just as they are. Today, that commitment extends far beyond collections, into the way the brand is built and lived every day. At Ysé, we believe work should be a space for expression, self-confidence, and freedom. A place where each person can reveal their talents, find their voice, and grow.
Around Clara, Ysé has grown and come into its own with an all-female team, reflecting the convictions and commitments of a new generation of women.
Together, they imagine and develop a brand that is constantly striving to do better, for women and with them. This holistic approach was recognized with Ysé’s B Corp certification in 2024.
Convinced that collective strength and work are essential levers of emancipation, we carry our commitments beyond the company through a partnership with the Rêv’Elles association. This organization supports young women from working-class backgrounds, helping them build self-confidence and shape their career paths within a community of engaged women.
