TAKING CARE - READY-TO-WEAR
THE DENIM
Crafted from 100% organic cotton and designed to accompany you every day, your Ysé denim require only a few gentle gestures to preserve their softness, shape and perfect drape. Here are our tips to cherish your jeans for a lifetime.
1. Wear them first
Before washing, let them live their first moments. The denim softens, settles on you, and adapts to your way of being. No need to wash straight away — it begins by meeting you.
2. Wash with care
Turn them inside out, use cold water (30°C max), a gentle detergent, and wash it with similar colours. Avoid fabric softener, keep the spin speed low, and for darker denims, wash separately for the first few washes to prevent colour transfer.
And above all, no need to wash too often: a bit of fresh air goes a long way.
3. Let them breathe
Still damp, hang them gently, away from direct sunlight. They dry slowly, regain their shape, and keep their colour intact.
4. Small daily gestures
A stiffer feel after washing, or a crease? A quick low-heat iron on the reverse will bring back the suppleness of the fabric.
A stain? Dab gently, do not rub.
Denim is a fabric that evolves with you. Its subtle colour shifts and natural patina are part of its charm — and they tell your story.
